Ocean City Events and Bowfish Updates! Earlier than the Bird Sale November 23rd 8am-6pm   Join us for the biggest shopping day of the year in OCNJ! This is the only time of year our...

The Student Service + Leadership Project, a collaboration between The Leadership Studio and Bowfish Kids, was a 2 week-long initiative for students to raise money for the Leadership Studio, which offers leadership education and leadership development to...

Did you know that New Jersey currently operates 12 landfills? According to the US Environmental Protection Agency's Landfill Methane Outreach Program statistics, by the time today's kindergarteners graduate high school in 2038, that number will...

Being stylish doesn’t have to come at the expense of the environment. As awareness about the environmental impact of fast fashion grows, many are turning to sustainable alternatives. However, not all eco-friendly materials are created...

We are thrilled to announce that Bowfish Kids has officially been accepted into the New Jersey Sustainable Business Registry! This milestone reflects our ongoing commitment to sustainability and our dedication to creating eco-friendly, ethical children's...

In today's market, consumers wield a lot of power to shape the practices of retail companies, particularly in sustainability. A recent study reveals that 88% of consumers want companies to help them improve their environmental...

At Bowfish, we are deeply committed to incorporating sustainable practices into every aspect of our operations. By prioritizing environmental responsibility internally, we hope to inspire other retail settings to adopt similar measures. Through a series...

At Bowfish, we are committed to fostering sustainability in every aspect of our organization. Over the past four years, we have undertaken various initiatives to reduce our environmental footprint by examining, innovating, and updating our...

  Here at Bowfish, sustainability is our top priority, so we do everything we can to promote living a sustainable lifestyle, and that includes getting the community involved. We strongly believe that educating people about...

Well, these last couple years have been...interesting. In August of 2019, we kicked off our 5-point sustainability initiative. Little did we know the challenges that we as a little business—and we as a global community—would...

My Dear Bowfish Friends, I’ve been so fortunate spending these last seven summers growing with you all. Having the opportunity to watch so many of your littles, grand littles and great-grand littles grow up has...

A plastic ban has been making its way to the shores in an effort to reduce plastic pollution, litter, waste, and the release of toxic chemicals. According to www.OCNJ.com, the ban will officially be implemented...

Sustainability means finding a balance between meeting our own needs without compromising the needs of future generations (our kids!). Here at Bowfish, we want to help our community to be as environmentally conscious as possible...

A candid conversation between a retailer and a manufacturer of children's goods. On April 15th, Bowfish Kids owner Caitlin Quirk had a conversation with Love Bubby owner Jaime Windau regarding sustainable supply chains.  Q& A:...

What is Sustainability? What is sustainability? The word ‘sustainable’ defined by Merriam Webster’s dictionary is as follows:  of, relating to, or being a method of harvesting or using a resource so that the resource is...

Join us in celebrating sustainability month!  In case you didn't know, global Earth Day is on April 22nd, and to celebrate, the team at Bowfish has decided to make April, SUSTAINABILITY MONTH!  We've committed ourselves to...

In our 10th year, we had the opportunity to expand our Bowfish Studios concept and create a sister company called Bowfish Braid Co to bring the love of mermaids to an older demographic. We were able to...

2021 • year nine2021 was a big year for our sustainability efforts. I continued to look at all of our business practices, scrutinizing each one to find out how we could be better at creating...

OH boy. Twenty-twenty. A year that no one will forget, myself included. Looking back on it three years later provides a lot of perspective on what a crisis can do for a business. Surprisingly, I...

If I could give an overarching theme for 2019, it would be "community impact."   We engaged our community in many ways that year, most notably establishing our sustainability initiatives and hosting a @fridaysforfuture strike in...

How many times do you need to redo your concrete floor until it's the perfect shade of blue? At Bowfish, the magic number was 3. We had to refinish our floors three times until I...

And now Bowfish Studios enters the chat. The goal was simple: Make mermaids at the beach. I didn't know what that meant, but I was set on making it happen. As you can see from...

2016 • year fourThis was the year we planted some real roots in our year-round community. We boxed up the store on the boardwalk and moved it into a storage until we could find a...

circa 2015 • year three  In year three, Bowfish was born.   I frequently get asked where I came up with the name. The short answer is, I didn't. The story begins with me recognizing that,...

Talk about learning curves... So, my second year on the boardwalk, a few other merchants and I on 13th street decided to band together to bring more attention to our businesses. We had all kinds...

Hey there, bowfishies, new and old! Caitlin here. It's been a while since I've written a post, but this is a special occasion. In exactly ten days, it will be Bowfish's 10th birthday.

Meet Jacki - Our September Mommy of the Month ! This month we asked Jacki a few questions regarding her new career path, and her families commitment to sustainability! Question 1- How has the pandemic changed the...

Meet Briana - Our August Mommy of the Month ! This month we asked Briana a few new-momma questions about her newest little addition, baby Bruce. Question 1- What's your favorite part of the day with baby Bruce? My...

Meet Lauren - Our July Mommy of the Month ! This month we asked Lauren all about preparing for back to school! Question 1- As a mom with both kids in school, how do you prepare for...

Meet Allie - Our May Mommy of the Month ! Erica manages her daughters popular instagram fashion page where she promotes adorable brands and all of the latest fashions!   Erica on Eloise's style... I love editorial looks...

Meet Julia - Our April Mommy of the Month ! Julia is momma to these two adorable little ones, and also the owner of Goji Juice Bar in Somers Point and (coming soon to) Ocean City! From sourcing...

Meet Christine - Our March Mommy of the Month ! Christine just moved to our lovely little island with her husband and son Luca from NYC. Not only is Christine an amazing mother but she is also...

Meet Tina - Our February Mommy of the Month ! Tina is the proud owner of one of our favorite brands that we carry in our shop, Buddha Babe. Buddha babe is a Philadelphia-based luxury design studio focusing...

Meet Stephanie - Our November Mommy of the Month ! Stephanie is a hardworking momma and real estate agent at Berkshire Hathaway who takes full advantage of living at the beach! Read on for more about her and her...

October Mommy of the Month Meet Zehra! This hardworking momma of two beautiful girls shared with us some of her day-to-day tips on raising daughters along with how she keeps a relaxing home environment. Zehra's...

Meet Jess - Our September Mommy of the Month ! Jess is the proud owner of one of our favorite coffee and ice cream shops (Jessie's of Linwood) and momma to this adorable little gal...

Meet this hardworking momma and learn about her focus on living a healthy outdoor lifestyle right here in Ocean City! Katie on balancing work and motherhood: This definitely goes back to my favorite quote! "Be stubborn about your...

Joy Geller Momma to Aaron, Michael, and Oliver & creator ofLuvJoyy Personalized childrens blocks and stools Joy's reason for starting LuvJoyy: Before I had kids I started a headband business called Luvvjoy. I hand made...

Meet Ocean City Momma of 2, Jill Kozakowski! Jill's love for her community: My favorite thing about living in such a tight knit community is the PEOPLE! There exists a familiarity among residents and a...

Meet Jasmine Snow! Creator of one of our favorite products and momma of two! Jasmine's decision to produce her product locally: This is my first time every producing any kind of product so I felt really...

Meet this OC momma of three, Ashley Juelg! Ashley's Favorite Fall Activity: Beach Plum Farm in Cape May is so much fun in the fall. Lots of places for the kids to explore, good food, and...

This month is we are adding a little twist to our Mommy of the Month by focusing not only on Sue, but also our sustainability efforts for this month.