Native Shoes has believed wholeheartedly in its motto, "Live lightly" since the brand's inception in 2009. They strive to create shoes that are comfortable, light as air, and better for the environment. In fact, their goal is to be completely life-cycle managed by 2023. They aim to achieve this through their program called the Remix Project, where they recycle their customers’ used shoes and find a way to bring them back into the community. They care about their overall impact on the planet and believe in creating a happier, healthier environment.