Play Up is a Portuguese childrenswear brand who is passionate about the growing up process. Their clothes are made for newborn babies, all the way up to children aged 14. Their offerings are cozy, simple, and have attention to detail. Additionally, Play Up clothing is all designed and manufactured in Portugal. The founder comes from a long line of textile industry workers in the North of Portugal, and therefore has built-in mentors.

The brand is also eco-friendly and fair trade. Each fabric is carefully chosen, and each step of the manufacturing process is personally monitored.

It is Play Up’s vision to create unique clothing that reveals who they really are.