The Bowfish Kids Story

THE BEGINNING

Bowfish Kids was born in 2013 when our founder, Caitlin Quirk, saw a space in the Ocean City, NJ community for a children’s boutique. With a background in fashion design, a love for children’s clothes, and a heart for community connection, Caitlin named the store Bangles N’ Bows and opened the first storefront on the boardwalk. We slowly outgrew the name and location, and eventually became Bowfish Kids, located "in the heart of the downtown", on Asbury Avenue.

IT'S ALL ABOUT THE FAMILIES

A brick and mortar storefront has been important to us since the beginning, allowing us to get to know our customers and engage with the community. From interactive events through Bowfish Studios to personalized style tips, we love meeting and interacting with the people shopping at our store. We also see it as an opportunity to create an engaging storefront – a meeting place where kids can experience the delight of discovery and where adults can find the perfect, sustainable gift for the little one(s) in their lives.

THE BOWFISH COMMUNITY

When it comes to online shopping, we aim to provide the same level of personalized touch that we offer in our storefront. Search through your favorite brands, or be inspired by the collections and gift guides we have built for every occasion. However you like to shop, we are delighted for you to be a part of the Bowfish Community.

MEET THE TEAM

CAITLIN

Bowfish Owner & Founder

Since March 2012

Caitlin loves riding her bike, sailing with her husband, and taking care of her bees. Her favorite thing about Bowfish is our hardworking team that makes it all happen and having the opportunity to watch so many children grow up at the beach. Her top sustainability tip is don't be overwhelmed by all of it. Take one actionable item at a time!

SUZANNE

Window Designer

Since June 2013

Suzanne loves spending time with her family & friends, snuggling with her two littles Lucia & Camilla, & gardening. Her favorite thing about Bowfish is working with Caitlin and our great team, building relationships with our wonderful customers and having the privilege to set up the store beautifully. Her top sustainability tip is to use old towels and t-shirts as rags for cleaning!

JILL

Sales Associate

Since July 2015

Jill loves spending time with the grandkids, running, biking, and crafting! Her favorite thing about Bowfish is the amazing team we work with, the customers, and the fun merchandise that comes in every day! Her top sustainability tip is to bring a reusable bag anywhere you go!

TRICIA

Buyer

Since August 2020

Tricia loves skating, spending time with family, and traveling. She loves Bowfish because of the amazing team that she has the privilege of working with. Her top sustainability tip is to bring a reusable water bottle everywhere you can, and don't buy plastic ones!

KYLA

Copywriter

Since January 2021

Kyla enjoys practicing yoga, thrift shopping, spending time with her little orange cat Sunflower, and attending silent discos on the beach. Her favorite thing about Bowfish is that it's built on the foundation of creating a brighter future for our children through bettering the planet. Her top sustainability tip is to use a bamboo toothbrush!

ANN MARIE

Sales Associate

Since January 2021

Ann Marie loves spending time with her family, and especially her granddaughter Marigold. Her favorite thing about Bowfish is the customers and the people she works with. Her top sustainability tip is bring a reusable bag whenever you go shopping!

OLIVIA

Marketing & Creative Director

Since May 2021

Olivia loves figure skating, working out, and doing anything outdoors with family & friends. Her favorite thing about Bowfish is having the ability to utilize her creativity in her work and working with such an amazing team. Her top sustainability tip is to avoid using straws when going out to eat!

TAMMY

Sales Associate

Since November 2021

Tammy loves spending time with family, reading on the beach, and ice skating. Her favorite things about Bowfish are the customers and working with such an amazing team. Her top sustainability tip is to keep a reusable water bottle with you at all times!

DEBBIE

Sales Associate

Since October 2022

Debbie loves to read and play with her grandchildren! Her favorite things about Bowfish are the children and all of the lovely people she works with. Her top sustainability activity is growing her own herbs to make dressings and sauces with!

TIFFANY

Assistant Buyer

Since November 2022

Tiffany loves making memories with her family & friends, cooking, and crafting! Her favorite thing about Bowfish is all of the talented people she works with and seeing all of the little smiles that come in! Her top sustainability tip is to start your own garden! Growing your own food is such a fun way for the whole family to get involved.

SUE

Sales Associate

Since June 2023

Sue loves beach walks, barre classes and bike riding. She also loves spending time with her family, and especially her granddaughter. She has been backyard composting for over 25 years and has a beautiful backyard oasis as a result of many plants for pollinators.

RACHEL

Bowfish Kids Store Manager
Since March 2024
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Rachel loves dancing, traveling and spending time with family! Her favorite thing about Bowfish is being able to join her love of fashion with her passion for working with children. Her top sustainability tip is wearing eco-friendly sunscreen and swimwear for beach days!

HANNA

Bowfish Studios Director

Since March 2024


Hanna loves crochet, crafting, any DIY home projects, and beach trips! Her favorite things about Bowfish are the company culture, coworkers, and community! Her top sustainability tip is to upcycle products and lose the single-use products!

OLIVIA

Store Associate & Manufacturing Assistant
Since June 2024

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Olivia loves to surf, spend time with family and friends and sing! She loves Bowfish because of the wonderful people she works with and getting to talk to the kids and families that walk into the store each day! My top sustainability tip is using her Stanley (reusable bottle).